Via Mediabistro, I was led to this fascinating article about Hearst’s plans for their upcoming magazine apps for the iPad and other tablets. While I’m not sure they’re being realistic about the pricing of these apps, I’m excited that publishers are finally looking beyond delivering the print versions in an electronic format. Of particular interest to those of us in publishing is that the O, the Oprah Magazine app will allow users to download books within the app itself. It’s a smart way to sell books, as readers can buy what they want immediately — not only do they not need to go to the bookstore, they don’t even need to leave the app! I’m curious, of course, about what format the book will be in, and if you’ll be able to move it to other reading platforms, but this is all still early and preliminary. I’ll be eager to try these apps out when they arrive!
A step in the right direction