I know we’re all getting ready to eat lots of turkey, and that means we are also ready for a few days off. While this link to a clever marketing campaign created by Quirk Books has nothing to do with the holidays, I thought it was a good example of what publishers (and authors) are trying to do to come up with new ways to market their books. To me, it’s a bit of a stretch to have fictional characters talking about whatever, but these books are already popular, so Quirk is likely thinking this will be a way to keep them selling through the holidays. According to Bookscan, Pride and Prejudice and Zombies has sold well over half a million copies already, so the audience is definitely out there to be marketed to. Enjoy, and have a great Thanksgiving. We’ll try to come up with some helpful and thoughtful content for you to sink your teeth into after the break (and before the next one)!!
Even the zombies are on Twitter!